Rental Markets in Wisconsin
DoorBase tracks rental market data across Wisconsin by ZIP code. This state page is a crawlable index for investors comparing rents, cap-rate estimates, vacancy, demographics, home values, renter share, household income, and employment conditions before drilling into individual ZIP pages.
Wisconsin Rental Market Overview
The current sample of indexable Wisconsin ZIP markets shows average median rent of $1,437, average median home value of $343,961, average cap-rate high of 4.0%, average vacancy of 5.7%, renter ratio near 39.2%, and median household income around $76,301. These statewide figures are directional and should be used to compare markets before reviewing a specific ZIP code.
Wisconsin is not one rental market. Large cities, inner suburbs, commuter towns, college markets, rural counties, resort areas, and industrial corridors can produce very different rent levels and ownership economics. DoorBase keeps the canonical content at the ZIP level so investors can move from a broad state view into the most precise local data available.
Featured Wisconsin ZIP Markets
| ZIP | City | Rent | Cap Rate | Vacancy | Population |
|---|
| 53215 |
Milwaukee |
$1,119 |
2.8-4.4% |
8.7% |
58,375 |
| 54601 |
La Crosse |
$1,111 |
1.8-3.4% |
5.8% |
50,474 |
| 53711 |
Madison |
$1,657 |
1.5-3.1% |
3.5% |
50,474 |
| 54115 |
De Pere |
$1,419 |
1.6-3.2% |
3.5% |
49,663 |
| 53511 |
Beloit |
$1,402 |
3.7-5.3% |
6.2% |
48,305 |
| 53704 |
Madison |
$1,572 |
2.2-3.8% |
4.1% |
47,136 |
| 54956 |
Neenah |
$1,215 |
1.7-3.3% |
3.3% |
46,658 |
| 53209 |
Milwaukee |
$1,434 |
5.4-7% |
12% |
44,963 |
| 54915 |
Appleton |
$1,271 |
1.8-3.4% |
2.6% |
44,269 |
| 53590 |
Sun Prairie |
$1,636 |
1.8-3.4% |
2.2% |
43,965 |
| 53081 |
Sheboygan |
$1,175 |
2.6-4.2% |
5.1% |
43,146 |
| 54703 |
Eau Claire |
$1,142 |
2-3.6% |
5.5% |
43,022 |
| 54701 |
Eau Claire |
$1,059 |
1.3-2.9% |
3.5% |
42,348 |
| 54935 |
Fond Du Lac |
$1,081 |
2.4-4% |
7% |
41,474 |
| 54313 |
Green Bay |
$1,543 |
1.9-3.5% |
2.5% |
40,959 |
| 54220 |
Manitowoc |
$1,097 |
2.4-4% |
8.2% |
40,739 |
| 53218 |
Milwaukee |
$1,387 |
5.1-6.7% |
8.3% |
40,581 |
| 53204 |
Milwaukee |
$1,477 |
5.7-7.3% |
7.6% |
40,008 |
| 53051 |
Menomonee Falls |
$1,895 |
2.3-3.9% |
4.8% |
39,000 |
| 53221 |
Milwaukee |
$1,266 |
2.3-3.9% |
4.3% |
38,428 |
| 54311 |
Green Bay |
$1,186 |
1.4-3% |
2.6% |
37,588 |
| 53703 |
Madison |
$1,762 |
2.1-3.7% |
4.2% |
37,467 |
| 53066 |
Oconomowoc |
$1,868 |
1.5-3.1% |
6.6% |
37,056 |
| 54901 |
Oshkosh |
$1,247 |
3.1-4.7% |
9.7% |
36,999 |
| 53154 |
Oak Creek |
$1,765 |
2.3-3.9% |
2.8% |
36,473 |
| 53402 |
Racine |
$1,387 |
2.4-4% |
7.3% |
35,272 |
| 53132 |
Franklin |
$1,865 |
2.2-3.8% |
2.6% |
35,272 |
| 53214 |
Milwaukee |
$1,435 |
3.1-4.7% |
7.7% |
35,010 |
| 53219 |
Milwaukee |
$1,307 |
2.6-4.2% |
4.6% |
34,855 |
| 54729 |
Chippewa Falls |
$1,279 |
1.9-3.5% |
4.6% |
34,853 |
| 53207 |
Milwaukee |
$1,683 |
3.1-4.7% |
5.6% |
34,536 |
| 53211 |
Milwaukee |
$1,445 |
1.2-2.8% |
6.8% |
34,427 |
| 53188 |
Waukesha |
$1,657 |
2-3.6% |
2.3% |
34,290 |
| 54016 |
Hudson |
$1,918 |
2-3.6% |
3.3% |
33,784 |
| 53719 |
Madison |
$1,627 |
1.9-3.5% |
2.8% |
33,688 |
| 53142 |
Kenosha |
$1,814 |
3.1-4.7% |
3.1% |
33,572 |
| 53186 |
Waukesha |
$1,321 |
1.8-3.4% |
3.4% |
33,264 |
| 53151 |
New Berlin |
$1,895 |
2.2-3.8% |
2.1% |
32,865 |
| 54914 |
Appleton |
$1,235 |
2.1-3.7% |
3.4% |
31,448 |
| 54401 |
Wausau |
$907 |
1.7-3.3% |
6.6% |
31,430 |
| 54302 |
Green Bay |
$980 |
1.9-3.5% |
2.7% |
31,426 |
| 53217 |
Milwaukee |
$1,890 |
1.6-3.2% |
5% |
30,381 |
| 53140 |
Kenosha |
$1,811 |
4.2-5.8% |
8.1% |
30,325 |
| 54880 |
Superior |
$1,065 |
2.4-4% |
7.6% |
30,211 |
| 53216 |
Milwaukee |
$1,250 |
4.3-5.9% |
12.3% |
29,772 |
| 53562 |
Middleton |
$1,554 |
1-2.6% |
3.1% |
29,488 |
| 53546 |
Janesville |
$1,341 |
2.2-3.8% |
4.4% |
29,482 |
| 53593 |
Verona |
$1,944 |
1.5-3.1% |
4.3% |
29,479 |
| 53223 |
Milwaukee |
$1,698 |
4.4-6% |
9.4% |
29,287 |
| 53212 |
Milwaukee |
$1,244 |
3.4-5% |
13.6% |
29,099 |
| 53105 |
Burlington |
$1,700 |
2.2-3.8% |
8% |
29,051 |
| 54130 |
Kaukauna |
$1,018 |
1.3-2.9% |
3.4% |
28,030 |
| 54481 |
Stevens Point |
$1,242 |
2.6-4.2% |
5.2% |
27,878 |
| 54304 |
Green Bay |
$1,099 |
1.9-3.5% |
3.8% |
27,876 |
| 53405 |
Racine |
$1,333 |
3.2-4.8% |
4.2% |
27,843 |
| 54303 |
Green Bay |
$1,141 |
2.4-4% |
5.2% |
27,694 |
| 53220 |
Milwaukee |
$1,460 |
2.7-4.3% |
3.5% |
27,678 |
| 53095 |
West Bend |
$1,281 |
1.4-3% |
6.6% |
27,635 |
| 54494 |
Wisconsin Rapids |
$1,095 |
2.5-4.1% |
10.1% |
27,516 |
| 53208 |
Milwaukee |
$1,337 |
3.2-4.8% |
15.2% |
27,407 |
Notable ZIP Markets in This Sample
The highest estimated cap-rate band in this sample tops out at 7.3% in ZIP 53204 (Milwaukee).
The lowest vacancy in this sample is 1.5% in ZIP 54913 (Appleton).
The highest median rent in this sample is $2,115 in ZIP 53072 (Pewaukee).
The highest median household income in this sample is $135,699 in ZIP 53593 (Verona).
Rental Markets by City
Milwaukee
Milwaukee has 20 ZIP codes in this sample. Median rents range from $1,119 to $1,907. Estimated cap-rate bands reach up to 7.3% at the high end. Vacancy averages 8.6%. See ZIP 53215 for the full market profile.
Madison
Madison has 5 ZIP codes in this sample. Median rents range from $1,572 to $1,840. Estimated cap-rate bands reach up to 3.8% at the high end. Vacancy averages 3.6%. See ZIP 53711 for the full market profile.
Green Bay
Green Bay has 5 ZIP codes in this sample. Median rents range from $980 to $1,543. Estimated cap-rate bands reach up to 4.0% at the high end. Vacancy averages 3.4%. See ZIP 54313 for the full market profile.
Appleton
Appleton has 4 ZIP codes in this sample. Median rents range from $1,235 to $1,503. Estimated cap-rate bands reach up to 4.1% at the high end. Vacancy averages 3.4%. See ZIP 54915 for the full market profile.
Racine
Racine has 4 ZIP codes in this sample. Median rents range from $1,333 to $1,645. Estimated cap-rate bands reach up to 5.6% at the high end. Vacancy averages 6.3%. See ZIP 53402 for the full market profile.
Waukesha
Waukesha has 3 ZIP codes in this sample. Median rents range from $1,321 to $1,770. Estimated cap-rate bands reach up to 3.6% at the high end. Vacancy averages 2.6%. See ZIP 53188 for the full market profile.
Kenosha
Kenosha has 3 ZIP codes in this sample. Median rents range from $1,530 to $1,814. Estimated cap-rate bands reach up to 5.8% at the high end. Vacancy averages 4.9%. See ZIP 53142 for the full market profile.
Eau Claire
Eau Claire has 2 ZIP codes in this sample. Median rents range from $1,059 to $1,142. Estimated cap-rate bands reach up to 3.6% at the high end. Vacancy averages 4.5%. See ZIP 54703 for the full market profile.
Wausau
Wausau has 2 ZIP codes in this sample. Median rents range from $907 to $1,032. Estimated cap-rate bands reach up to 3.9% at the high end. Vacancy averages 6.7%. See ZIP 54401 for the full market profile.
La Crosse
La Crosse has 1 ZIP code in this sample. Sample median rent is $1,111. Estimated cap-rate bands reach up to 3.4% at the high end. Vacancy averages 5.8%. See ZIP 54601 for the full market profile.
De Pere
De Pere has 1 ZIP code in this sample. Sample median rent is $1,419. Estimated cap-rate bands reach up to 3.2% at the high end. Vacancy averages 3.5%. See ZIP 54115 for the full market profile.
Beloit
Beloit has 1 ZIP code in this sample. Sample median rent is $1,402. Estimated cap-rate bands reach up to 5.3% at the high end. Vacancy averages 6.2%. See ZIP 53511 for the full market profile.
How to Use the Wisconsin Directory
Start with the state page to understand the range of rental markets, then open individual ZIP pages for the numbers that matter most to underwriting. A state average can hide important local differences. One ZIP may have stronger rent growth and lower vacancy while a nearby ZIP has better purchase prices but weaker renter demand.
The most useful investor workflow is to compare rent, cap rate, vacancy, home value, renter ratio, household income, population growth, unemployment, and job growth together. No single number is enough. A high cap-rate estimate can be offset by weak income, high vacancy, or limited tenant demand. A lower cap-rate estimate can still make sense if the market has strong income, job growth, and durable renter demand.
State Coverage and Internal Links
This page links into the canonical ZIP URL structure, such as /rentals/wi/30318, without bringing back city parent pages. That structure keeps DoorBase clean for search engines: state pages organize the directory, ZIP pages hold the canonical data, and future market guides can exist separately as heavier editorial SEO hubs.
DoorBase currently tracks 80 sampled ZIP markets across 41 Wisconsin cities in this crawlable state summary. The live React page may show a broader interactive directory after JavaScript loads, while this fallback body ensures crawlers receive meaningful text and links immediately.
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